Let's face it, to compete in today's business world you really need to have much more than just customer satisfaction. Competition is fierce. All of your competitors are trying to have more satisfied, more loyal customers than you. There a so many different degrees of satisfaction and just plain "customer satisfaction" is really just the base line. ... Read More
Archive for ‘Marketing’
A touchpoint is the interaction (or the point of contact) of any product, service, or brand with any other party such as customers, non-customers, employees, companies, or organizations. This interaction can happen at any point, such as before, durring, or after a transaction.Fully understanding where all of your companies touch points are and the significance of each ... Read More
October 19, 2011 Tags: brand management, customer satisfaction, touch points
Category: Marketing No Comments 
In today's highly competitive market it is not enough to just have certain aspects of your business excel in customer satisfaction. You need to have every single interaction with your customer exceed expectations and this starts by analyzing your touch points.In order for a company to effectivly manage customer experience it must fully understand every "touch point" that customers ... Read More
October 18, 2011 Tags: customer satisfaction, touch points
Category: Marketing No Comments
In today's age customer satisfaction is costly. While satisfaction may seem like the desired 'ideal' outcome from a service provider - it's probably not enough and it's definitely costing you customers. So why do I say that? It's more of a play on words than a ground breaking discovery. A customer simply being satisfied is great... But it ... Read More
September 21, 2011 Tags: customer satisfaction
Category: Marketing No Comments